Intertextuality
Intertextuality is an idea tat any text which is anything that can be read or seen in the case of movies, has been influenced and shaped by other texts that have come before it.
Some texts refer directly to each other, such as 'remakes' of films, extra-diegetic references to the media/society in the animated cartoon 'The Simpsons' and many other amusing contemporary TV ads. The interpretation of these references is influenced by the audiences' prior knowledge of other texts.
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